ROBERT L. CAREY
123 North Sierra Bonita Court, Mapleton, Utah 84664
(801) 491-8872 ◆ careybob@gmail.com ◆ Twitter: @brandingguy
Developed messaging for brands in consumer and business-to-business markets for 18 plus
years, averaging 15% growth and expansion into new channels.

ACCOMPLISHMENTS

• Generated leads to grow new consumer business unit to $750,000 a month in less than six months, utilizing an integrated strategy, Sunroc
• Launched digEplayer XT at trade show with integrated messaging, resulting in new alliances, over 30 client meetings, and 103 new qualified leads, digEcor
• Created lead generation campaign using latest technologies to garner 8% response, increasing revenue, client awareness, and brand relationships with target audience, Landa
• Increased sales from 24 to $45 million through integrated marketing plan, leveraging print, video, and direct response with new messaging, catapulting firm to largest American
manufacturer in its industry, Landa

EDUCATION
BA, Communications, Brigham Young University, Provo, Utah

Executive Training: Crucial Conversations, Influencer, Vital Smarts; Excellence in Leadership,
Clyde Companies; SEO (Search Engine Optimization, UVU); and writing (Padgett)

PROFESSIONAL EXPERIENCE

Marketing Director, Clyde Companies
Construction/Building Materials/Manufacturer, 12/2006 – 11/2008

• Developed campaign for business-to-business event, consisting of integrated marketing to target audience of 800. Over 500 people attended event
• Created marketing plans for five brands, the strategy focused on integrated messaging via advertising via web, print, public relations, direct response, and new sales tools, to build
stronger brand relationships with target audience
• Managed million dollar plus budget, negotiating costs, saving resources (thousands of dollars) while maximizing brand awareness and messaging
• Managed trade shows/events, often cutting costs and selecting spaces that receive more traffic and closing 200k plus per show in new market niche
• Managed public relations, garnering front page coverage in magazines and newspapers
• Managed all outsourcing — negotiating contracts with advertising agencies, public relation firms, freelancers, and a multitude of vendors, keeping budget in line with corporate goals, saving firm thousands of dollars
• Placed Media, negotiating best placement, increasing page views

Corporate Marketing Manager, Wencor, Distributor/Manufacturer, Aviation, 1/2005 – 12/2006

• Developed campaign and messaging, helping Wencor break $8 million a month mark
• Managed the development of brands for four firms: Wencor, Dixie Aerospace, Kitco Defense, and digEcor for 15% annual growth
• Managed and coordinated with trade show coordinator for all activities that involved trade shows and Asian Conference, producing best shows in firm’s history
• Managed the design, logistics, and budget for advertising, collateral, promotional material, logos, videos, and technical data sheets from agencies, freelancers, and staff

Senior Account Director, AD Group, Inc., Advertising Agency, 4/2003 – 10/2004

• Developed packaging to gain entry to Costco and Fred Meyer Sales Channels for Low Carb Creations and also handled Foster Farms account
• Acquired 6 new clients in 7 months
• Managed the development of brands and creative projects from start to finish, creating stellar packaging, POS, promotions, trade advertising, public relations, direct mail, trade shows, and web components

Marketing and Sales Director, LTI, Internet and hardware, 8/1997 – 2/1999

• Increased new client accounts by 20% through developing business relationships, garnering trust through delivery of Internet bandwidth, hosting services, routers, CSU, and DSUs modems on time and within budget constraints

Advertising Manager, Assistant Marketing Director, Creative Dir., LANDA, 4/1988 – 2/1997

• Manufacturer of pressure washers, parts washers, and water recycling equipment
• Managed in-house and outside agency, branding/messaging, print shop, design team for creation of manuals, collateral, videos, photography, and lead generation for firm and dealer network, garnering 15-20% growth annually
• Key creative person on team, developing most successful dealer school, trade show, and product introduction in company history
• Led creative Team of nine people in all aspects of marketing communications and managed budget of $500,000
• Placed media

COMMUNITY SERVICE
Two years volunteer service in Puerto Rico/Miami, Florida

INTERESTS
Basketball, Tennis, Composing Music, Writing, Reading Thrillers, Science Fiction, Fantasy, and Social Media Club (Social Marketing)